翻訳と辞書 Words near each other ・ Nexus Music ・ Nexus Mustang ・ Nexus of contracts ・ Nexus One ・ Nexus Ops ・ Nexus Player ・ Nexus Polaris ・ Nexus Prime ・ Nexus Productions ・ Nexus Q ・ Nexus Recycling Management System ・ Nexus S ・ Nexus Solicitors ・ Next! ・ Next! (TV series) ・ Next-best-action marketing ・ Next-bit test ・ Next-generation access ・ Next-Generation Bomber ・ Next-Generation Firewall ・ Next-generation lithography ・ Next-generation matrix ・ Next-generation network ・ Next-generation network services ・ Next-Generation Secure Computing Base ・ Next-Generation Transit Survey ・ Next-to-Minimal Supersymmetric Standard Model ・ Next3 ・ NexTag ・ Nextant Aerospace Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Next-best-action marketing ： ウィキペディア英語版 Next-best-action marketing Next-best-action marketing (also known as best next action or next best activity), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. The Next Best Action (an offer, proposition, service, etc.) is determined by the customer’s interests and needs on the one hand, and the marketing organization’s business objectives, policies on the other. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and eligible prospects for that proposition. This practice, direct marketing, typically automated in the form of a campaign management tool, is often product-centric, and usually always marketing-centric. == Further positioning == The next-best-action paradigm is very much suited to inbound customer communication because a customer making contact will accept a considered response from the company to his or her request, complaint, inquiry, etc. Leveraging Next Best Action will enable the company to respond to the customer’s needs during the interaction, while ensuring that the action taken also benefits the company. Without a next best action capability in place, a call center or branch agent would be enabled to follow a script in their communication with the customer, which, while perhaps furthering the company’s marketing goals, would most likely be impervious to customer context. Nothwithstanding its relevance to inbound customer communication next-best-action marketing is equally applicable to outbound communication. In this case the next-best-action strategy is applied in batch, overnight for instance, after which customers that have been assigned the same action (i.e. make proposition X) are aggregated. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Next-best-action marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.